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Oct 13, 2025 by pynkocean.com 126 views

The Influence of Modern Markets on Traditional Market Traders and the Community in the Development of the Area in Medan Area District

Introduction

In the era of globalization, the development of modern markets has significantly impacted the traditional market landscape in Indonesia. The emergence of modern markets such as Thamrin Plaza has changed the way people shop and conduct business. This study focuses on the influence of Thamrin Plaza on traditional market traders and surrounding communities in Sei Rengas II Village, Medan Area District. The research aims to understand the impact of modern markets on traditional markets and the community, and to identify strategies to maintain the economic sustainability of traditional traders in the face of increasing competition.

Background

The city of Medan is one of the major cities in Indonesia, known for its vibrant markets and bustling streets. The traditional market in Medan has been a hub for traders and consumers for decades, offering a wide range of products and services. However, with the emergence of modern markets such as Thamrin Plaza, the traditional market has faced significant challenges. Thamrin Plaza, a modern shopping mall, has attracted many consumers with its modern facilities, amenities, and services. The presence of this modern market has had a significant impact on traditional market traders, who have reported a decline in sales turnover, profits, and number of employees.

Methodology

This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. The research involved 79 respondents, including traditional market traders who had been selling before Thamrin Plaza and people who sold under 1989. The respondents were selected using a random sampling method, and the data was collected through surveys and interviews. The analysis method used included the average difference test for paired samples and descriptive analysis.

Results

The results of the study showed that the conditions of facilities and infrastructure at Thamrin Plaza were far better than the traditional market. The modern market offered better electricity, water, cleanliness, comfort, and security facilities, which were attractive to consumers. However, the presence of this modern market had a significant impact on traditional market traders. The traders reported a significant decline in sales turnover, profits, number of employees, and physical sales after Thamrin Plaza began to operate. This decline shows that the modern market is able to attract more consumers, which has a direct impact on the economic conditions of traditional traders.

Discussion

The analysis in this study revealed that changes in sales turnover and physical sales have a significant positive influence on changes in the profits of traders' business in the crowded market. However, diversification of products that may be carried out by traditional market traders actually has a significant negative impact on their business profits. This indicates that although traders try to adjust by offering various products, they are still unable to compete with the various advantages offered by Thamrin Plaza.

Conclusion

The impact of the existence of modern markets on traditional market traders in Medan Area District is very complex. On the one hand, the modern market offers better and attractive facilities for consumers, but on the other hand, this has the potential to burden the economy of traditional traditional traders. Therefore, an effective strategy is needed from the government and the community to develop traditional markets in order to continue to compete and contribute to the development of the local area. Initiatives such as market revitalization, business management training for traders, and traditional market promotion can be the first step in maintaining the economic sustainability of traditional traders in the midst of increasingly fierce competition.

Recommendations

Based on the findings of this study, the following recommendations are made:

Market Revitalization: The government and the community should work together to revitalize the traditional market by improving its facilities and infrastructure.
Business Management Training: The government and the community should provide business management training for traditional market traders to help them improve their skills and competitiveness.
Traditional Market Promotion: The government and the community should promote the traditional market to attract more consumers and increase its visibility.
Synergy between Modern and Traditional Markets: The government and the community should work together to create a synergy between modern and traditional markets, so that both can contribute optimally in the development of the regional economy in Medan Area District.

Limitations

This study has several limitations, including:

Sample Size: The sample size of this study was relatively small, which may limit the generalizability of the findings.
Data Collection Method: The data collection method used in this study was based on surveys and interviews, which may be subject to biases and limitations.
Time Frame: The study was conducted over a relatively short period of time, which may not capture the long-term impact of modern markets on traditional market traders.

Future Research Directions

Future research should focus on the following areas:

Long-term Impact: The study should investigate the long-term impact of modern markets on traditional market traders and the community.
Comparative Study: The study should compare the impact of modern markets on traditional market traders in different regions and cities.
Policy Intervention: The study should investigate the effectiveness of policy interventions in promoting traditional markets and improving their competitiveness.

Conclusion

In conclusion, this study has shown that the influence of modern markets on traditional market traders and the community in the development of the area in Medan Area District is complex and multifaceted. The study has highlighted the need for effective strategies to maintain the economic sustainability of traditional traders in the face of increasing competition. The recommendations made in this study are aimed at promoting traditional markets and improving their competitiveness, and are expected to contribute to the development of the regional economy in Medan Area District.
Frequently Asked Questions (FAQs) about the Influence of Modern Markets on Traditional Market Traders and the Community in the Development of the Area in Medan Area District

Q: What is the main focus of this study? A: The main focus of this study is to investigate the influence of modern markets on traditional market traders and the community in the development of the area in Medan Area District.

Q: What is the significance of this study? A: This study is significant because it highlights the impact of modern markets on traditional market traders and the community, and provides recommendations for promoting traditional markets and improving their competitiveness.

Q: What are the main findings of this study? A: The main findings of this study are that the conditions of facilities and infrastructure at modern markets are far better than traditional markets, and that the presence of modern markets has a significant impact on traditional market traders, leading to a decline in sales turnover, profits, and number of employees.

Q: What are the implications of this study? A: The implications of this study are that traditional market traders need to adapt to the changing market conditions and find ways to compete with modern markets, and that the government and the community need to work together to promote traditional markets and improve their competitiveness.

Q: What are the limitations of this study? A: The limitations of this study are that the sample size is relatively small, and that the data collection method used is based on surveys and interviews, which may be subject to biases and limitations.

Q: What are the recommendations of this study? A: The recommendations of this study are that the government and the community should work together to revitalize traditional markets, provide business management training for traditional market traders, promote traditional markets, and create a synergy between modern and traditional markets.

Q: What are the future research directions of this study? A: The future research directions of this study are to investigate the long-term impact of modern markets on traditional market traders and the community, to compare the impact of modern markets on traditional market traders in different regions and cities, and to investigate the effectiveness of policy interventions in promoting traditional markets and improving their competitiveness.

Q: What are the policy implications of this study? A: The policy implications of this study are that the government should provide support to traditional market traders, improve the infrastructure and facilities of traditional markets, and promote traditional markets to attract more consumers.

Q: What are the implications for the community? A: The implications for the community are that they should be aware of the impact of modern markets on traditional market traders and the community, and should work together with the government to promote traditional markets and improve their competitiveness.

Q: What are the implications for the economy? A: The implications for the economy are that the development of traditional markets can contribute to the economic growth and development of the region, and that the government and the community should work together to promote traditional markets and improve their competitiveness.

Q: What are the implications for the environment? A: The implications for the environment are that the development of traditional markets can contribute to the reduction of environmental pollution and the promotion of sustainable development, and that the government and the community should work together to promote traditional markets and improve their competitiveness.

Q: What are the implications for the social aspect? A: The implications for the social aspect are that the development of traditional markets can contribute to the promotion of social cohesion and the reduction of social inequality, and that the government and the community should work together to promote traditional markets and improve their competitiveness.

Q: What are the implications for the cultural aspect? A: The implications for the cultural aspect are that the development of traditional markets can contribute to the promotion of cultural heritage and the preservation of traditional practices, and that the government and the community should work together to promote traditional markets and improve their competitiveness.