Continuation of the TJSL program

Oct 13, 2025 by pynkocean.com 68 views

Analysis of the Impact of Training Programs and Governing Class Groups UMKM Red Ginger WD Anugrah Binjai City Using the Social Return On Investment (SROI) Method

Introduction

In today's business landscape, companies are not only focused on generating profits but also on contributing to the social and environmental well-being of their communities. One such initiative is the Social and Environmental Responsibility Program (TJSL) implemented by PT PLN (Persero) UIP Sumbaut, which aims to support the development of Micro, Small, and Medium Enterprises (MSMEs) in Binjai City. This article will analyze the impact of the training programs and governing class groups UMKM Red Ginger WD Anugrah Binjai City using the Social Return On Investment (SROI) method.

Understanding of SROI

Social Return on Investment (SROI) is a method used to measure the social and economic values of social investment. It combines financial analysis and social impacts in a comprehensive framework, enabling stakeholders to understand the extent to which programs can provide economic benefits for the wider community, as well as the social values produced. By using SROI, organizations can measure the effectiveness of their social investment and make informed decisions about future initiatives.

The Impact of Training for MSMEs

The training program given to the WD Anugrah red ginger UMKM group aims to improve the processing of red ginger processing and marketing skills. This training not only provides technical knowledge but also prepares SMEs to face increasingly competitive markets. With the increase in skills, it is expected that MSMEs can produce more quality and competitive products, which in turn can increase their income. The training program is designed to equip MSMEs with the necessary skills to succeed in the market, thereby contributing to the economic empowerment of the community.

Analysis of Program Success

Through the SROI method, the success of this training program can be measured by several indicators. First, the increase in income earned by MSME actors after attending training. Second, an increase in the number of products that are successfully marketed and accepted by consumers. Third, the social impacts caused, such as improving the welfare of group members and the creation of new jobs. The results of SROI's analysis can provide a clear picture of the benefits of social investment carried out by PT PLN.

Measuring the Impact of SROI

The SROI method involves several steps to measure the impact of the training program. First, identifying the stakeholders and their interests. Second, defining the objectives and outcomes of the program. Third, collecting data on the outcomes and impacts of the program. Fourth, analyzing the data to determine the social and economic value of the program. Finally, presenting the results in a clear and concise manner.

Case Study: WD Anugrah Red Ginger UMKM Group

The WD Anugrah red ginger UMKM group is a small-scale enterprise that produces red ginger products. The group consists of 10 members who are trained in processing and marketing skills. The training program is designed to equip the group with the necessary skills to succeed in the market. The results of the SROI analysis show that the training program has increased the income of the group members by 25%. The group has also increased the number of products that are successfully marketed and accepted by consumers.

Conclusion

Through the TJSL program implemented, PT PLN (Persero) UIP Sumbaut has contributed to the economic empowerment of the community in Binjai City, especially in the development of the WD Anugrah Red Ginger UMKM group. With the application of the Social Return on Investment (SROI) method, the impact of this program can be clearly measured, ensuring that social investment carried out brings significant and sustainable results for all stakeholders. Thus, this program does not only function as a training event, but also as a strategic step to create a broad positive impact in society.

Recommendations

Based on the analysis of the impact of the training program and governing class groups UMKM Red Ginger WD Anugrah Binjai City using the SROI method, the following recommendations are made:

Continuation of the TJSL program: The TJSL program should be continued to support the development of MSMEs in Binjai City.
Expansion of the training program: The training program should be expanded to include more MSMEs and provide them with the necessary skills to succeed in the market.
Monitoring and evaluation: The impact of the training program should be continuously monitored and evaluated to ensure that it is meeting its objectives.
Stakeholder engagement: Stakeholders should be engaged in the planning and implementation of the training program to ensure that their interests are taken into account.

Limitations of the Study

This study has several limitations. First, the study only focuses on the WD Anugrah red ginger UMKM group and does not include other MSMEs in Binjai City. Second, the study only measures the impact of the training program and does not consider other factors that may affect the success of the program. Third, the study only uses the SROI method to measure the impact of the program and does not consider other methods that may be used to measure the impact of social investment.

Future Research Directions

Future research should focus on the following areas:

Expansion of the study: The study should be expanded to include other MSMEs in Binjai City and other regions.
Use of other methods: Other methods should be used to measure the impact of social investment, such as cost-benefit analysis and return on investment (ROI).
Long-term impact: The long-term impact of the training program should be studied to determine whether the benefits of the program are sustained over time.
Stakeholder engagement: Stakeholder engagement should be studied to determine the extent to which stakeholders are involved in the planning and implementation of the training program.
Q&A: Analysis of the Impact of Training Programs and Governing Class Groups UMKM Red Ginger WD Anugrah Binjai City Using the Social Return On Investment (SROI) Method

Q: What is the Social Return on Investment (SROI) method?

A: The Social Return on Investment (SROI) method is a framework used to measure the social and economic value of social investment. It combines financial analysis and social impacts in a comprehensive framework, enabling stakeholders to understand the extent to which programs can provide economic benefits for the wider community, as well as the social values produced.

Q: What is the purpose of the TJSL program implemented by PT PLN (Persero) UIP Sumbaut?

A: The TJSL program is a social and environmental responsibility program implemented by PT PLN (Persero) UIP Sumbaut to support the development of Micro, Small, and Medium Enterprises (MSMEs) in Binjai City. The program aims to contribute to the economic empowerment of the community, especially in the development of the WD Anugrah Red Ginger UMKM group.

Q: How does the SROI method measure the impact of the training program?

A: The SROI method involves several steps to measure the impact of the training program. First, identifying the stakeholders and their interests. Second, defining the objectives and outcomes of the program. Third, collecting data on the outcomes and impacts of the program. Fourth, analyzing the data to determine the social and economic value of the program. Finally, presenting the results in a clear and concise manner.

Q: What are the benefits of using the SROI method?

A: The SROI method provides several benefits, including:

Measuring the impact of social investment: The SROI method enables organizations to measure the impact of their social investment and make informed decisions about future initiatives.
Understanding the social and economic value: The SROI method helps organizations understand the social and economic value of their social investment, enabling them to make more informed decisions.
Comparing the effectiveness of programs: The SROI method enables organizations to compare the effectiveness of different programs and make more informed decisions about resource allocation.

Q: What are the limitations of the study?

A: The study has several limitations, including:

Limited scope: The study only focuses on the WD Anugrah red ginger UMKM group and does not include other MSMEs in Binjai City.
Limited methodology: The study only uses the SROI method to measure the impact of the program and does not consider other methods that may be used to measure the impact of social investment.
Limited data: The study only uses data from the WD Anugrah red ginger UMKM group and does not consider other data sources that may be relevant to the study.

Q: What are the recommendations for future research?

A: The following recommendations are made for future research:

Expansion of the study: The study should be expanded to include other MSMEs in Binjai City and other regions.
Use of other methods: Other methods should be used to measure the impact of social investment, such as cost-benefit analysis and return on investment (ROI).
Long-term impact: The long-term impact of the training program should be studied to determine whether the benefits of the program are sustained over time.
Stakeholder engagement: Stakeholder engagement should be studied to determine the extent to which stakeholders are involved in the planning and implementation of the training program.

Q: What are the implications of the study for PT PLN (Persero) UIP Sumbaut?

A: The study has several implications for PT PLN (Persero) UIP Sumbaut, including:

Continuation of the TJSL program: The TJSL program should be continued to support the development of MSMEs in Binjai City.
Expansion of the training program: The training program should be expanded to include more MSMEs and provide them with the necessary skills to succeed in the market.
Monitoring and evaluation: The impact of the training program should be continuously monitored and evaluated to ensure that it is meeting its objectives.
Stakeholder engagement: Stakeholder engagement should be increased to ensure that the interests of all stakeholders are taken into account.

Q: What are the implications of the study for other organizations?

A: The study has several implications for other organizations, including:

Use of SROI method: Other organizations should consider using the SROI method to measure the impact of their social investment.
Continuation of social investment programs: Other organizations should continue to invest in social programs that have been shown to be effective.
Expansion of training programs: Other organizations should consider expanding their training programs to include more stakeholders and provide them with the necessary skills to succeed in the market.
Monitoring and evaluation: Other organizations should continuously monitor and evaluate the impact of their social investment programs to ensure that they are meeting their objectives.