Invest in Disruptive Innovation

Oct 13, 2025 by pynkocean.com 113 views

The Role of Disruptive Innovation, E-Supply Chain Management in Improving the Company's Competitive Advantages and Performance

Introduction

The rapid development of technology has brought about significant changes in the business world, encouraging companies to innovate to improve efficiency and effectiveness. The emergence of new innovations that interfere with the existence of old innovations, known as disruptive innovation, is a challenge as well as an opportunity for the company. In the Industrial Era 4.0, business competition is increasingly fierce, customer demand is increasingly complex, and various innovative products are emerging. In this condition, furniture companies in Aceh and North Sumatra must be able to capture signals of changes in consumer behavior, market trends, and social changes due to the use of social media.

The Importance of Disruptive Innovation and E-Supply Chain Management

Disruptive innovation is a key driver of change in the business world, and its impact on e-supply chain management is significant. E-supply chain management is a critical component of a company's operations, and its effectiveness can have a direct impact on the company's competitive advantage. By leveraging disruptive innovation, companies can improve their e-supply chain management capabilities, leading to increased efficiency, reduced costs, and improved customer satisfaction.

Research Methodology

This research examines the role of disruptive innovation and e-supply chain management in increasing the competitive advantage and performance of furniture companies in Aceh and North Sumatra. The researchers used the probability sampling method involving 250 furniture companies as a research sample. Data were analyzed using the SEM method with SmartPLS 3.0 software.

Research Results

The research results show that disruptive innovation has a significant influence on e-supply chain management and competitive advantage. That is, the higher the level of disruptive innovation applied, the higher the level of technology implementation in supply chain management, which in turn increases the company's competitive advantage. However, the indirect effect of disruptive innovation on company performance through mediating competitive advantage does not show a significant effect. This shows that although disruptive innovation can increase competitive advantage, it does not necessarily have a direct impact on improving company performance.

Theoretical and Practical Implications

This research contributes to further research, especially in understanding that disruptive innovation has the potential to be developed and further studied, both in the context of profit and non-profit. The findings of this research have important implications for companies seeking to improve their competitive advantage and performance. By leveraging disruptive innovation and e-supply chain management, companies can improve their efficiency, reduce costs, and improve customer satisfaction.

Limitations and Future Research Directions

For notes, this research only focuses on furniture companies in Aceh and North Sumatra. Further research can be done by expanding the scope of the region and the type of company to get a more comprehensive understanding of the role of disruptive innovation and e-Supply Chain Management in increasing competitive advantage and company performance. Additionally, future research can explore the impact of disruptive innovation on company performance in different industries and contexts.

Conclusion

In conclusion, this research highlights the importance of disruptive innovation and e-supply chain management in improving the company's competitive advantages and performance. The findings of this research have important implications for companies seeking to improve their efficiency, reduce costs, and improve customer satisfaction. By leveraging disruptive innovation and e-supply chain management, companies can improve their competitive advantage and performance, leading to long-term success and sustainability.

Recommendations for Practitioners

Based on the findings of this research, the following recommendations are made for practitioners:

Invest in Disruptive Innovation: Companies should invest in disruptive innovation to improve their e-supply chain management capabilities and increase their competitive advantage.
Implement E-Supply Chain Management: Companies should implement e-supply chain management to improve their efficiency, reduce costs, and improve customer satisfaction.
Monitor and Analyze Customer Behavior: Companies should monitor and analyze customer behavior to capture signals of changes in consumer behavior, market trends, and social changes.
Develop a Comprehensive Strategy: Companies should develop a comprehensive strategy that incorporates disruptive innovation and e-supply chain management to improve their competitive advantage and performance.

Recommendations for Future Research

Based on the findings of this research, the following recommendations are made for future research:

Explore the Impact of Disruptive Innovation on Company Performance: Future research can explore the impact of disruptive innovation on company performance in different industries and contexts.
Examine the Role of E-Supply Chain Management in Different Industries: Future research can examine the role of e-supply chain management in different industries and contexts.
Investigate the Impact of Social Media on Customer Behavior: Future research can investigate the impact of social media on customer behavior and its implications for companies.
Develop a Comprehensive Framework for Disruptive Innovation and E-Supply Chain Management: Future research can develop a comprehensive framework for disruptive innovation and e-supply chain management to improve the competitive advantage and performance of companies.
Frequently Asked Questions (FAQs) on Disruptive Innovation and E-Supply Chain Management

Q: What is Disruptive Innovation?

A: Disruptive innovation is a new innovation that interferes with the existence of old innovations, creating a new market or disrupting an existing one. It is a key driver of change in the business world, and its impact on e-supply chain management is significant.

Q: What is E-Supply Chain Management?

A: E-Supply Chain Management (E-SCM) is the use of electronic systems to manage and coordinate the flow of goods, services, and information from raw materials to end customers. It is a critical component of a company's operations, and its effectiveness can have a direct impact on the company's competitive advantage.

Q: How does Disruptive Innovation impact E-Supply Chain Management?

A: Disruptive innovation can improve e-supply chain management capabilities, leading to increased efficiency, reduced costs, and improved customer satisfaction. By leveraging disruptive innovation, companies can improve their e-supply chain management capabilities, leading to increased competitive advantage.

Q: What are the benefits of implementing E-Supply Chain Management?

A: The benefits of implementing E-SCM include:

Increased efficiency and reduced costs
Improved customer satisfaction and loyalty
Enhanced supply chain visibility and control
Improved decision-making and reduced risk
Increased competitiveness and market share

Q: How can companies capture signals of changes in consumer behavior, market trends, and social changes?

A: Companies can capture signals of changes in consumer behavior, market trends, and social changes by:

Monitoring and analyzing customer behavior
Using social media and other digital channels to gather insights
Conducting market research and analysis
Engaging with customers and stakeholders to gather feedback and insights

Q: What are the limitations of this research?

A: The limitations of this research include:

The study only focuses on furniture companies in Aceh and North Sumatra
The study only examines the impact of disruptive innovation on e-supply chain management and competitive advantage
The study does not explore the impact of disruptive innovation on company performance in different industries and contexts

Q: What are the implications of this research for companies?

A: The implications of this research for companies are:

Companies should invest in disruptive innovation to improve their e-supply chain management capabilities and increase their competitive advantage
Companies should implement e-supply chain management to improve their efficiency, reduce costs, and improve customer satisfaction
Companies should monitor and analyze customer behavior to capture signals of changes in consumer behavior, market trends, and social changes

Q: What are the recommendations for future research?

A: The recommendations for future research are:

Explore the impact of disruptive innovation on company performance in different industries and contexts
Examine the role of e-supply chain management in different industries and contexts
Investigate the impact of social media on customer behavior and its implications for companies
Develop a comprehensive framework for disruptive innovation and e-supply chain management to improve the competitive advantage and performance of companies.