Marketing institutions should improve their efficiency

Oct 13, 2025 by pynkocean.com 84 views

Analysis of Palm Oil Fresh Fruit Bunches (TBS) in Lubuk Barumun District, Padang Lawas Regency

Introduction

The palm oil industry is one of the most significant contributors to the economy of Indonesia, with the country being the world's largest producer of palm oil. The Lubuk Barumun District in Padang Lawas Regency is one of the major producers of palm oil in the country. However, the marketing of palm oil fresh fruit bunches (TBS) in this region has been a subject of concern due to the inefficiencies in the marketing channels. This study aims to analyze the marketing channels and functions of oil palm FFB in the Lubuk Barumun District, Padang Lawas Regency, using the Structure, Conduct, and Performance (SCP) approach.

Research Methodology

The data used in this study were sourced from primary and secondary data collected through survey methods and direct interviews. This method allowed researchers to obtain in-depth and relevant information about the marketing channel of oil palm FFB in Lubuk Barumun District. The study identified three marketing channel patterns, namely:

Farmers - AK - AB - PKS: This channel involves farmers selling their TBS to AK (agricultural cooperatives), who then sell it to AB (buying centers), and finally to PKS (palm oil processing companies).
Farmers - AB - PKS: This channel involves farmers selling their TBS directly to AB (buying centers), who then sell it to PKS (palm oil processing companies).
Farmers - PKS: This channel involves farmers selling their TBS directly to PKS (palm oil processing companies).

Marketing and Efficiency Analysis Functions

Marketing functions carried out by marketing institutions include exchange functions, physical functions, and facilities functions. In this analysis, researchers also evaluated margins, Farmer's Share (farmer section), as well as uneven profit ratios in each marketing institution. The analysis showed that the marketing of oil palm FFB in Lubuk Barumun District was efficient. SCP indicators provide a clear picture of marketing efficiency in existing systems.

The study found that the marketing of oil palm FFB in the area tends to lead to the oligopsony market structure, where there are few buyers who control the market. The behavior of marketing institutions involved also varies, which affect the way they operate and compete in the market. In addition, the results of the study revealed that the value of margin, Farmer's Share, and uneven profit ratios among marketing institutions.

Marketing Efficiency Analysis

The study used the SCP approach to analyze the marketing efficiency of oil palm FFB in Lubuk Barumun District. The SCP approach involves analyzing the structure of the market, the conduct of the firms, and the performance of the market. The study found that the marketing of oil palm FFB in the area was efficient, with the SCP indicators providing a clear picture of marketing efficiency in existing systems.

Conclusion

From the results of this study, marketing channel III (farmers - PKS) was identified as the most efficient alternative marketing channel. This gives farmers an option that is more profitable in marketing their palm oil FFB. Recommendations for farmers and related parties are expected to increase their understanding of the available marketing channels and maximize the benefits of their agricultural products.

Recommendations

Based on the findings of this study, the following recommendations are made:

Farmers should consider marketing channel III (farmers - PKS): This channel is more profitable for farmers, and it gives them an option to sell their TBS directly to PKS (palm oil processing companies).
Marketing institutions should improve their efficiency: Marketing institutions should improve their efficiency by reducing their margins and increasing the value of Farmer's Share.
Government should provide support to farmers: The government should provide support to farmers by providing them with training and resources to improve their marketing skills and access to better marketing channels.

Limitations of the Study

This study has several limitations. Firstly, the study only analyzed the marketing channels and functions of oil palm FFB in Lubuk Barumun District, Padang Lawas Regency. Secondly, the study only used primary and secondary data collected through survey methods and direct interviews. Finally, the study only analyzed the marketing efficiency of oil palm FFB in the area using the SCP approach.

Future Research Directions

This study provides several directions for future research. Firstly, the study can be replicated in other regions to analyze the marketing channels and functions of oil palm FFB. Secondly, the study can be extended to analyze the marketing efficiency of other agricultural products. Finally, the study can be used as a reference for the development of marketing strategies for the palm oil industry.

Conclusion

In conclusion, this study provides a comprehensive analysis of the marketing channels and functions of oil palm FFB in Lubuk Barumun District, Padang Lawas Regency. The study found that the marketing of oil palm FFB in the area was efficient, with the SCP indicators providing a clear picture of marketing efficiency in existing systems. The study also identified marketing channel III (farmers - PKS) as the most efficient alternative marketing channel. Recommendations for farmers and related parties are expected to increase their understanding of the available marketing channels and maximize the benefits of their agricultural products.
Frequently Asked Questions (FAQs) about the Analysis of Palm Oil Fresh Fruit Bunches (TBS) in Lubuk Barumun District, Padang Lawas Regency

Q: What is the main objective of the study? A: The main objective of the study is to analyze the marketing channels and functions of oil palm FFB in Lubuk Barumun District, Padang Lawas Regency, using the Structure, Conduct, and Performance (SCP) approach.

Q: What are the three marketing channel patterns identified in the study? A: The three marketing channel patterns identified in the study are:

Farmers - AK - AB - PKS: This channel involves farmers selling their TBS to AK (agricultural cooperatives), who then sell it to AB (buying centers), and finally to PKS (palm oil processing companies).
Farmers - AB - PKS: This channel involves farmers selling their TBS directly to AB (buying centers), who then sell it to PKS (palm oil processing companies).
Farmers - PKS: This channel involves farmers selling their TBS directly to PKS (palm oil processing companies).

Q: What are the marketing functions carried out by marketing institutions? A: Marketing functions carried out by marketing institutions include exchange functions, physical functions, and facilities functions.

Q: What is the SCP approach used in the study? A: The SCP approach used in the study involves analyzing the structure of the market, the conduct of the firms, and the performance of the market.

Q: What are the SCP indicators used in the study? A: The SCP indicators used in the study include the value of margin, Farmer's Share, and uneven profit ratios among marketing institutions.

Q: What is the most efficient alternative marketing channel identified in the study? A: The most efficient alternative marketing channel identified in the study is marketing channel III (farmers - PKS).

Q: What are the recommendations made by the study? A: The recommendations made by the study include:

Farmers should consider marketing channel III (farmers - PKS): This channel is more profitable for farmers, and it gives them an option to sell their TBS directly to PKS (palm oil processing companies).
Marketing institutions should improve their efficiency: Marketing institutions should improve their efficiency by reducing their margins and increasing the value of Farmer's Share.
Government should provide support to farmers: The government should provide support to farmers by providing them with training and resources to improve their marketing skills and access to better marketing channels.

Q: What are the limitations of the study? A: The study has several limitations, including:

The study only analyzed the marketing channels and functions of oil palm FFB in Lubuk Barumun District, Padang Lawas Regency.
The study only used primary and secondary data collected through survey methods and direct interviews.
The study only analyzed the marketing efficiency of oil palm FFB in the area using the SCP approach.

Q: What are the future research directions? A: The study provides several directions for future research, including:

Replicating the study in other regions to analyze the marketing channels and functions of oil palm FFB.
Extending the study to analyze the marketing efficiency of other agricultural products.
Using the study as a reference for the development of marketing strategies for the palm oil industry.

Q: What are the implications of the study? A: The study has several implications, including:

Improving the marketing efficiency of oil palm FFB in Lubuk Barumun District, Padang Lawas Regency.
Increasing the profitability of farmers by providing them with better marketing channels.
Providing support to farmers by improving their marketing skills and access to better marketing channels.