Selling Price of Agricultural Products

Oct 13, 2025 by pynkocean.com 52 views

Introduction

The Food Estate program is a government initiative aimed at improving agricultural productivity and increasing farmers' income in rural areas. However, the success of this program depends on various factors, including farmers' decisions in marketing their agricultural products. This study aims to analyze the factors that influence farmers' decisions in marketing their products in Ria-Ria Village, Pollung District, Humbang Hasundutan Regency, North Sumatra Province. The study uses a purposive approach, collecting data from 36 samples using the proportional clustered sampling method. The data collected consists of secondary and primary data, and analyzed using the crossstab method (cross table) with the chi-square test.

Research Methodology

The study uses a quantitative approach, collecting data from 36 farmers in Ria-Ria Village. The data collection method includes both secondary and primary data. Secondary data was collected from various sources, including government reports, academic journals, and online databases. Primary data was collected through a survey questionnaire, which was administered to the farmers. The questionnaire consisted of questions related to farmers' demographics, farming experience, income, and marketing decisions.

Research Findings

The results of the study showed that several factors have a significant relationship with farmers' decisions in marketing their products. These factors include:

Age of Farmers

The age of farmers played an important role in decision making. Older farmers tend to have a wider experience and network, which helps them in marketing products. This is because older farmers have had more time to develop their skills and knowledge, and have had more opportunities to build relationships with other farmers and market players.

Farming Experience

More experience in farming provides insights and knowledge needed to carry out more effective marketing strategies. Farmers with more experience are better able to identify market opportunities and develop strategies to capitalize on them. They are also more likely to have established relationships with other farmers and market players, which can help them in marketing their products.

Income

Higher income encourages farmers to be more proactive in finding markets and selling their products. This shows a direct relationship between the economic conditions of farmers and marketing decisions. Farmers with higher income are more likely to invest in product promotion, transportation, or technology that can increase marketing efficiency.

Selling Price of Agricultural Products

The selling price of agricultural products such as onions, corn, chili, tomatoes, and potatoes also has a significant relationship with farmers' decisions in marketing their products. Farmers who sell their products at higher prices are more likely to be motivated to market their products effectively.

Additional Analysis and Explanation

Farmers' decisions in marketing agricultural products are inseparable from the surrounding social and economic contexts. Age and experience are not only indicators of farming skills, but also reflect social networks that can help farmers in expanding their markets. For example, more experienced farmers usually have access to information about market prices and better marketing strategies.

Income is a key factor that encourages farmers to innovate in their marketing methods. Farmers with higher income can invest in product promotion, transportation, or technology that can increase marketing efficiency. In the context of the Food Estate program, it is important for related parties to understand that support for increasing farmers' income, through training or access to better markets, can improve their marketing decisions.

Meanwhile, the weak relationship between factors such as education and land area and marketing decisions can show that farmers are more concerned with the direct profits of the selling price of the product than the formal knowledge obtained. This indicates the need for a more practical marketing approach and focused on the needs and real conditions of farmers.

Conclusion

This study provides in-depth insight into the factors that influence farmers' decisions in marketing agricultural products in Ria-Ria Village. By paying attention to aspects of age, experience, income, and selling price of garlic, related parties can formulate a more effective strategy in supporting farmers. The application of policies that pay attention to the characteristics and needs of farmers will contribute to the success of the Food Estate program and improve the welfare of farmers in the area.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase support for farmers' income: The government and other related parties should provide support for increasing farmers' income, through training or access to better markets.
Develop practical marketing approaches: Farmers should be encouraged to develop practical marketing approaches that focus on the needs and real conditions of farmers.
Improve access to information: Farmers should have access to information about market prices and better marketing strategies.
Develop social networks: Farmers should be encouraged to develop social networks that can help them in expanding their markets.

By implementing these recommendations, the Food Estate program can be more effective in improving farmers' income and welfare, and contributing to the success of the program.

Q: What is the Food Estate program?

A: The Food Estate program is a government initiative aimed at improving agricultural productivity and increasing farmers' income in rural areas.

Q: What is the purpose of this study?

A: The purpose of this study is to analyze the factors that influence farmers' decisions in marketing their agricultural products in Ria-Ria Village, Pollung District, Humbang Hasundutan Regency, North Sumatra Province.

Q: What are the key factors that influence farmers' decisions in marketing their products?

A: The key factors that influence farmers' decisions in marketing their products include age, experience, income, and selling price of agricultural products.

Q: How does age affect farmers' decisions in marketing their products?

A: Older farmers tend to have a wider experience and network, which helps them in marketing products. This is because older farmers have had more time to develop their skills and knowledge, and have had more opportunities to build relationships with other farmers and market players.

Q: How does experience affect farmers' decisions in marketing their products?

A: More experience in farming provides insights and knowledge needed to carry out more effective marketing strategies. Farmers with more experience are better able to identify market opportunities and develop strategies to capitalize on them.

Q: How does income affect farmers' decisions in marketing their products?

A: Higher income encourages farmers to be more proactive in finding markets and selling their products. This shows a direct relationship between the economic conditions of farmers and marketing decisions.

Q: What is the role of social networks in farmers' decisions in marketing their products?

A: Social networks play an important role in farmers' decisions in marketing their products. Farmers with stronger social networks are better able to access information about market prices and better marketing strategies.

Q: What are the implications of this study for the Food Estate program?

A: The findings of this study have implications for the Food Estate program in terms of the need to support farmers' income, develop practical marketing approaches, improve access to information, and develop social networks.

Q: What are the recommendations of this study for policymakers and stakeholders?

A: The recommendations of this study include increasing support for farmers' income, developing practical marketing approaches, improving access to information, and developing social networks.

Q: What are the limitations of this study?

A: The limitations of this study include the small sample size and the fact that the study was conducted in a single village.

Q: What are the future research directions based on the findings of this study?

A: Future research directions based on the findings of this study include conducting a larger-scale study to confirm the findings of this study, and exploring the role of other factors such as education and land area in farmers' decisions in marketing their products.

Q: What are the practical implications of this study for farmers and other stakeholders?

A: The practical implications of this study for farmers and other stakeholders include the need to develop practical marketing approaches that focus on the needs and real conditions of farmers, and the need to improve access to information and develop social networks.

Q: What are the policy implications of this study for the government and other stakeholders?

A: The policy implications of this study for the government and other stakeholders include the need to increase support for farmers' income, develop practical marketing approaches, improve access to information, and develop social networks.