The Importance of Sentiment Analysis in Educational Platforms

Oct 13, 2025 by pynkocean.com 108 views

Introduction to Aspect-Based Sentiment Analysis

In today's digital age, online educational platforms have become increasingly popular, providing students with various learning resources that can be easily accessed. One such platform is Zenius, which has gained widespread use among students. As the application's popularity grows, users often provide reviews that include positive and negative opinions regarding its performance. Understanding these opinions is crucial for companies to evaluate and improve the application's performance. This study aims to extract valuable information from user sentiment based on each aspect of reviews, making it easier to understand.

The Importance of Sentiment Analysis in Educational Platforms

Sentiment analysis is a crucial aspect of understanding user opinions and experiences. By analyzing user reviews, companies can identify areas of improvement, leading to better services and a more satisfying user experience. In the context of educational platforms like Zenius, sentiment analysis can help developers identify areas that need improvement, such as features, content quality, price, user interface, and customer support. This information can be used to enhance the overall learning experience for users.

Methodology: Data Collection and Preprocessing

This study used a total of 1500 review data taken from the results of the Google Play Store scraping. The first stage carried out was to clean the data through the preprocessing process. This process is very crucial to ensure that the data used in the analysis is relevant and clean of noise which can affect the results of the analysis. The preprocessing process involved removing unnecessary characters, punctuation, and special characters, as well as converting all text to lowercase.

TF-IdF Method: Assigning Weights to Words

After the cleaning process, each word in the review was given a weight using the TF-IdF (Terquency-Inverse Document Frequency) method. This method helps in assessing how important a word in the context of documents and dataset as a whole. In this way, words that often arise but do not provide information that means can be minimized, while words that are rare but significant still get attention. The TF-IdF method is a widely used technique in natural language processing (NLP) for text analysis.

Aspect-Based Sentiment Analysis Using the Naïve Bayes Algorithm

Aspect-based sentiment analysis was carried out using the Naïve Bayes complement algorithm. This algorithm was chosen because of its effectiveness in overcoming unbalanced data, which often occurs in user review data. With this algorithm, researchers can classify sentiments into various aspects related to Zenius applications, such as features, content quality, price, user interface, and customer support. The Naïve Bayes algorithm is a popular machine learning algorithm used for sentiment analysis and text classification.

Evaluation Results: Confusion Matrix and Accuracy

The evaluation results of this study are presented in the form of a confusion matrix, which shows the classification performance of the algorithm used. From the analysis conducted, an average accuracy of 80% was obtained based on five aspects of the product. This shows that the Naïve Bayes Complement Algorithm is effective in classifying user sentiment and providing useful insights for developers to better understand user experiences. The confusion matrix is a widely used evaluation metric in machine learning and NLP.

Conclusion and Future Directions

Overall, this study made a significant contribution in understanding user sentiment to the Zenius application. By knowing the aspects that need to be improved, Zenius can improve the quality of its services and provide a better learning experience for its users. This aspect-based sentiment analysis is not only useful for Zenius, but can also be adopted by other educational platforms to improve user performance and satisfaction. Future studies can explore the application of this methodology to other educational platforms and industries.

Limitations and Future Research Directions

This study has several limitations, including the use of a small dataset and the reliance on a single algorithm for sentiment analysis. Future studies can explore the use of larger datasets and the application of multiple algorithms for sentiment analysis. Additionally, future research can investigate the use of aspect-based sentiment analysis in other industries and applications.

Conclusion

In conclusion, this study demonstrates the effectiveness of the Naïve Bayes algorithm in aspect-based sentiment analysis of user reviews. The study provides valuable insights into the aspects of the Zenius application that need improvement, which can be used to enhance the overall learning experience for users. The methodology used in this study can be adopted by other educational platforms to improve user performance and satisfaction.

Q1: What is sentiment analysis, and why is it important in educational platforms like Zenius?

A1: Sentiment analysis is a technique used to determine the emotional tone or attitude conveyed by a piece of text, such as a review or comment. In educational platforms like Zenius, sentiment analysis is important because it helps developers understand user opinions and experiences, which can inform improvements to the platform and enhance the overall learning experience for users.

Q2: What is aspect-based sentiment analysis, and how is it different from traditional sentiment analysis?

A2: Aspect-based sentiment analysis is a type of sentiment analysis that focuses on specific aspects or features of a product or service, such as features, content quality, price, user interface, and customer support. This approach is different from traditional sentiment analysis, which typically focuses on the overall sentiment of a text without considering specific aspects.

Q3: What is the Naïve Bayes algorithm, and why was it chosen for this study?

A3: The Naïve Bayes algorithm is a type of machine learning algorithm used for sentiment analysis and text classification. It was chosen for this study because of its effectiveness in overcoming unbalanced data, which often occurs in user review data. The Naïve Bayes algorithm is also widely used in natural language processing (NLP) and has been shown to be effective in sentiment analysis tasks.

Q4: What are the benefits of using the Naïve Bayes algorithm for aspect-based sentiment analysis?

A4: The benefits of using the Naïve Bayes algorithm for aspect-based sentiment analysis include its ability to handle unbalanced data, its simplicity and ease of implementation, and its ability to provide accurate results. Additionally, the Naïve Bayes algorithm can be used to classify sentiments into various aspects related to Zenius applications, such as features, content quality, price, user interface, and customer support.

Q5: What are the limitations of this study, and how can they be addressed in future research?

A5: The limitations of this study include the use of a small dataset and the reliance on a single algorithm for sentiment analysis. Future studies can address these limitations by using larger datasets and applying multiple algorithms for sentiment analysis. Additionally, future research can investigate the use of aspect-based sentiment analysis in other industries and applications.

Q6: How can the results of this study be applied to improve the Zenius application?

A6: The results of this study can be applied to improve the Zenius application by identifying areas that need improvement, such as features, content quality, price, user interface, and customer support. By understanding user opinions and experiences, developers can make informed decisions about how to enhance the platform and provide a better learning experience for users.

Q7: Can the methodology used in this study be applied to other educational platforms?

A7: Yes, the methodology used in this study can be applied to other educational platforms. By using aspect-based sentiment analysis and the Naïve Bayes algorithm, developers can gain a deeper understanding of user opinions and experiences and make informed decisions about how to improve their platforms.

Q8: What are the potential applications of aspect-based sentiment analysis in other industries?

A8: The potential applications of aspect-based sentiment analysis in other industries include customer service, marketing, and product development. By understanding user opinions and experiences, companies can make informed decisions about how to improve their products and services and provide a better customer experience.

Q9: How can the results of this study be used to inform business decisions?

A9: The results of this study can be used to inform business decisions by providing insights into user opinions and experiences. By understanding what users like and dislike about a product or service, companies can make informed decisions about how to improve their offerings and provide a better customer experience.

Q10: What are the future directions for research in aspect-based sentiment analysis?

A10: Future directions for research in aspect-based sentiment analysis include the use of larger datasets, the application of multiple algorithms for sentiment analysis, and the investigation of the use of aspect-based sentiment analysis in other industries and applications. Additionally, future research can explore the use of deep learning techniques for aspect-based sentiment analysis.