The Influence of Entrepreneur Characteristics on Business Success in Clothing Traders in Petisah Medan Market

Oct 13, 2025 by pynkocean.com 133 views

The Influence of Entrepreneur Characteristics on Business Success in Clothing Traders in Petisah Medan Market

Introduction

Small businesses in Indonesia have become a crucial component of the national economy, contributing significantly to employment and Gross Domestic Product (GDP). The focus of this research is to explore how the characteristics of entrepreneurs, particularly clothing traders in Petisah Market, can impact the success of their business. This study involved 68 randomly selected traders to investigate their various characteristics, including personal and social skills that play a role in achieving business success.

The Importance of Entrepreneur Characteristics

In Petisah Market, the character of entrepreneurs appears to be highly diverse. Some traders have successfully established advanced and crowded businesses, while others face challenges in maintaining their business continuity. This diversity implies that business success is not solely dependent on capital or products sold, but also on the character and ability of the entrepreneur themselves. Understanding the characteristics of entrepreneurs can provide valuable insights into the factors that contribute to business success.

Research Variables

This study identifies two sub-variables of entrepreneur characteristics: Personal Skills and Social Skills. Personal skills focus on the ability of individuals to manage businesses, while social skills emphasize interactions and relationships built with consumers and other social networks. The success of the business of clothing traders is measured across seven dimensions:

Increased capital
Total production
Number of customers
Business expansion
Expansion of marketing areas
Improvement of Physical Facilities
Business income

The Role of Social Skills in Business Success

The research data analyzed using multiple linear analysis techniques showed that the characteristics of entrepreneurs have a significant contribution of 29.2% to business success. The results of the analysis state that social skills have a significant influence on business success. This means that the ability of entrepreneurs to communicate and build relationships can be a determining factor in attracting customers and increasing sales. Social skills, such as effective communication, empathy, and conflict resolution, are essential for building strong relationships with customers and other stakeholders.

Implications for Entrepreneurs

These findings are highly valuable for entrepreneurs who want to improve their business performance. Dominant characteristics, such as the ability to interact and build good relationships with customers, need to be strengthened and developed. Prospective entrepreneurs are also advised to pay attention to these aspects in order to increase the opportunities for the success of the business they will live. By recognizing the importance of social skills, entrepreneurs can design more effective strategies to achieve success in their efforts.

Conclusion

This study provides an in-depth understanding of the characteristics of entrepreneurs that affect the success of the business, especially in the Petisah Medan Market. By paying attention to social and personal skills, entrepreneurs can design more effective strategies to achieve success in their efforts. The diversity of entrepreneur's characters shows that there are many ways to success, as long as they are able to recognize and develop their potential well.

Recommendations for Future Research

Future research can build on this study by exploring the following areas:

Investigating the impact of personal skills on business success
Examining the role of social media in building relationships and attracting customers
Analyzing the effect of cultural and demographic factors on entrepreneur characteristics and business success
Developing training programs to enhance social skills and personal skills among entrepreneurs

Limitations of the Study

This study has several limitations, including:

The sample size of 68 traders may not be representative of the entire Petisah Market
The study only focuses on clothing traders and may not be generalizable to other industries
The analysis is based on self-reported data and may be subject to biases

Future Directions

This study provides a foundation for further research on the characteristics of entrepreneurs and their impact on business success. Future studies can build on this research by exploring new areas, such as the role of technology in enhancing social skills and personal skills, or the impact of government policies on entrepreneur characteristics and business success.

Conclusion

In conclusion, this study highlights the importance of entrepreneur characteristics, particularly social skills, in achieving business success. By recognizing the significance of social skills, entrepreneurs can design more effective strategies to achieve success in their efforts. This study provides valuable insights for entrepreneurs, policymakers, and researchers, and serves as a foundation for further research on the characteristics of entrepreneurs and their impact on business success.
Frequently Asked Questions (FAQs) about Entrepreneur Characteristics and Business Success

Q: What are the key characteristics of entrepreneurs that contribute to business success?

A: The key characteristics of entrepreneurs that contribute to business success include personal skills, such as management and leadership abilities, and social skills, such as communication, empathy, and conflict resolution.

Q: How do social skills impact business success?

A: Social skills, such as effective communication, empathy, and conflict resolution, are essential for building strong relationships with customers and other stakeholders. They can help entrepreneurs attract customers, increase sales, and build a loyal customer base.

Q: What are some examples of personal skills that are important for entrepreneurs?

A: Some examples of personal skills that are important for entrepreneurs include:

Management and leadership abilities
Problem-solving and decision-making skills
Time management and organization skills
Financial management and planning skills

Q: How can entrepreneurs develop their social skills?

A: Entrepreneurs can develop their social skills by:

Practicing effective communication and listening skills
Building relationships with customers and other stakeholders
Seeking feedback and constructive criticism
Participating in training and development programs
Joining business networks and organizations

Q: What are some common challenges that entrepreneurs face in developing their social skills?

A: Some common challenges that entrepreneurs face in developing their social skills include:

Fear of rejection or failure
Lack of confidence or self-esteem
Difficulty with communication or conflict resolution
Limited access to resources or training
Personal or professional biases

Q: How can entrepreneurs overcome these challenges?

A: Entrepreneurs can overcome these challenges by:

Seeking support and guidance from mentors or coaches
Practicing self-reflection and self-improvement
Building a strong support network of family, friends, and colleagues
Seeking out training and development opportunities
Focusing on building strong relationships with customers and other stakeholders

Q: What are some best practices for entrepreneurs to develop their social skills?

A: Some best practices for entrepreneurs to develop their social skills include:

Being authentic and genuine in interactions with customers and other stakeholders
Being proactive and taking initiative in building relationships
Being open-minded and receptive to feedback and constructive criticism
Being adaptable and flexible in responding to changing circumstances
Being committed to continuous learning and improvement

Q: How can entrepreneurs measure the impact of their social skills on business success?

A: Entrepreneurs can measure the impact of their social skills on business success by:

Tracking customer satisfaction and loyalty metrics
Monitoring sales and revenue growth
Evaluating employee engagement and retention
Assessing the effectiveness of marketing and advertising campaigns
Conducting regular customer feedback and surveys

Q: What are some common mistakes that entrepreneurs make in developing their social skills?

A: Some common mistakes that entrepreneurs make in developing their social skills include:

Failing to prioritize social skills development
Ignoring the importance of relationships and networking
Focusing too much on technical skills and neglecting social skills
Being too rigid or inflexible in responding to changing circumstances
Failing to seek feedback and constructive criticism

Q: How can entrepreneurs avoid these mistakes?

A: Entrepreneurs can avoid these mistakes by:

Prioritizing social skills development and making it a key part of their business strategy
Recognizing the importance of relationships and networking in business success
Balancing technical skills with social skills development
Being open-minded and adaptable in responding to changing circumstances
Seeking feedback and constructive criticism regularly