Understanding Consumer Needs

Oct 13, 2025 by pynkocean.com 58 views

Introduction

The increasing number of vehicles on the highway has led to a significant rise in demand for car tires. In 2011, the demand for car tires increased by 28,464 units, and in 2012, it increased again to 29,370 units. This growing demand has triggered car tire companies to compete in fulfilling consumer desires. To effectively compete, companies need to understand the needs and expectations of consumers of the products they offer. This study proposes the improvement of car tires by integrating the Quality Function Deployment (QFD) and Value Engineering methods, which aim to produce car tires that are more in line with the wishes of consumers by paying attention to aspects of the constituent materials.

Understanding Consumer Needs

The QFD method functions to identify the variable attributes desired by consumers and give priority to the technical characteristics and important components of the tires. In this study, the results of the QFD showed that the durability of rubber and endurance of the body ply are the two main factors that are needed by consumers. These findings are crucial in understanding the needs and expectations of consumers, which is essential in producing car tires that meet their requirements.

The Role of Value Engineering

Value engineering aims to find alternative improvements to the materials used, so that not only improve product quality but also reduce production costs. In this study, there was a significant cost savings from the use of car tires. Natural rubber material RSS (ribbed smoked sheet), synthetic rubber Br (butadiene rubber), and body plyter body plyter can be substituted with alternative materials such as natural rubber slab, synthetic rubber EPR (ethylene propylene rubber), and body ply plying nylon. The results of this change indicate the potential cost savings of up to 19% compared to the use of previous materials.

Implications for Car Tire Companies

The results of this study have major implications for car tire companies. With the cost saving, the company can propose to suppliers to provide more efficient and economical tires. In addition, the use of materials that are more in line with consumer preferences are also expected to increase customer satisfaction. This step will not only provide financial benefits for the company, but will also strengthen the company's position in increasingly fierce market competition.

The Integration of QFD and Value Engineering

The integration between QFD and Value Engineering is not just a method, but is a strategy that prioritizes quality and efficiency. By utilizing these two methods effectively, car tire companies can be more responsive to changes in consumer needs while at the same time trying to reduce production costs without sacrificing product quality. This is a strategic step that can bring the company to innovation and sustainability in the growing automotive industry.

Conclusion

In conclusion, the proposed repair of car tires using the integration of Quality Function Deployment and Value Engineering methods has significant implications for car tire companies. By understanding consumer needs and preferences, companies can produce car tires that meet their requirements, while also reducing production costs. The integration of QFD and Value Engineering is a strategic step that can bring the company to innovation and sustainability in the growing automotive industry.

Recommendations

Based on the findings of this study, the following recommendations are made:

Car tire companies should integrate the QFD and Value Engineering methods to produce car tires that meet consumer needs and preferences.
Companies should prioritize quality and efficiency in their production processes to reduce production costs without sacrificing product quality.
Suppliers should provide more efficient and economical tires to meet the needs of car tire companies.
Car tire companies should continuously monitor consumer needs and preferences to stay competitive in the market.

Limitations of the Study

This study has several limitations. Firstly, the study only focused on the durability of rubber and endurance of the body ply as the main factors that are needed by consumers. Secondly, the study only used a limited number of materials in the analysis. Finally, the study only considered the cost savings of up to 19% compared to the use of previous materials.

Future Research Directions

Future research should focus on the following areas:

Conducting a more comprehensive analysis of consumer needs and preferences.
Using a wider range of materials in the analysis.
Considering other factors that affect the production costs of car tires.
Conducting a more detailed analysis of the cost savings of the proposed repair of car tires.

References

[List of references cited in the study]

Appendix

[Appendix containing additional information or data that supports the findings of the study]
Q&A: Proposed Repair of Car Tires Using the Integration of Quality Function Deployment and Value Engineering Methods =============================================================================================

Q: What is the main objective of this study?

A: The main objective of this study is to propose the improvement of car tires by integrating the Quality Function Deployment (QFD) and Value Engineering methods, which aim to produce car tires that are more in line with the wishes of consumers by paying attention to aspects of the constituent materials.

Q: What are the key findings of this study?

A: The key findings of this study are:

The durability of rubber and endurance of the body ply are the two main factors that are needed by consumers.
Natural rubber material RSS (ribbed smoked sheet), synthetic rubber Br (butadiene rubber), and body plyter body plyter can be substituted with alternative materials such as natural rubber slab, synthetic rubber EPR (ethylene propylene rubber), and body ply plying nylon.
The results of this change indicate the potential cost savings of up to 19% compared to the use of previous materials.

Q: What are the implications of this study for car tire companies?

A: The implications of this study for car tire companies are:

With the cost saving, the company can propose to suppliers to provide more efficient and economical tires.
In addition, the use of materials that are more in line with consumer preferences are also expected to increase customer satisfaction.
This step will not only provide financial benefits for the company, but will also strengthen the company's position in increasingly fierce market competition.

Q: What is the significance of integrating QFD and Value Engineering?

A: The integration between QFD and Value Engineering is not just a method, but is a strategy that prioritizes quality and efficiency. By utilizing these two methods effectively, car tire companies can be more responsive to changes in consumer needs while at the same time trying to reduce production costs without sacrificing product quality.

Q: What are the limitations of this study?

A: The limitations of this study are:

The study only focused on the durability of rubber and endurance of the body ply as the main factors that are needed by consumers.
The study only used a limited number of materials in the analysis.
The study only considered the cost savings of up to 19% compared to the use of previous materials.

Q: What are the future research directions?

A: The future research directions are:

Conducting a more comprehensive analysis of consumer needs and preferences.
Using a wider range of materials in the analysis.
Considering other factors that affect the production costs of car tires.
Conducting a more detailed analysis of the cost savings of the proposed repair of car tires.

Q: What are the practical implications of this study?

A: The practical implications of this study are:

Car tire companies can use the findings of this study to improve their products and reduce production costs.
Suppliers can use the findings of this study to provide more efficient and economical tires to car tire companies.
Consumers can benefit from the improved products and reduced production costs.

Q: What are the potential applications of this study?

A: The potential applications of this study are:

The study can be applied to other industries that produce products with similar characteristics to car tires.
The study can be used to improve the quality and efficiency of other products.
The study can be used to reduce production costs and improve customer satisfaction in other industries.

Q: What are the potential benefits of this study?

A: The potential benefits of this study are:

Improved product quality and efficiency.
Reduced production costs.
Increased customer satisfaction.
Improved competitiveness in the market.